Picture Style: How Do You Choose?

I am frequently asked about picture style.  There are so many internet sites making RAW picture styles, Flat picture styles, Panavision Genesis Picture Styles and all the picture styles in between for the Canon 5D, 7D, and the 1D. It is confusing to know which one to choose and I fell into a trap.

Coming from the world of film, I am used a lot of latitude and uncompressed 16 BIT color space. I want whatever will give me the most range so I have options when I get to the point of color correction. I like to bend it, shape it, stretch it, push it to have maximum flexibility and creativity.

So, I downloaded a RAW picture style from the Internet.  It claimed to increase latitude in the highlights as well as digging into the shadow areas.  I shot 9 shorts, 2 commercials and 25% of the Navy Seal movie on this.  What a BIG, HUGE MISTAKE!  It was fine for the controlled lighting set-ups that I had on the short films and the 2 commercials, but when it came to the big yacht take down in Key West it buried me.

Picture Style Menu

Picture Style Menu

The Elite Team and I quickly learned that while shooting day exteriors, the downloaded RAW picture style made it impossible to gauge a correct exposure on the back LCD screen due to the light contamination.  You could not tell whether it was overexposed or underexposed because it was so stretched to give you both ends. Consequently, we underexposed 25 or so shots trying to gain contrast. I will never repeat that mistake again!

After this error, we needed to rethink our approach.  The Elite Team and I had a think tank session and came up with a new strategy. We designed a RAW file that I liked with the Canon computer software, that we called SEAL RAW.  Our approach was to start with a neutral picture style with -1 saturation to expose our day exteriors and to light our day interiors, night interiors and night exteriors. Once the exposure was set on the day exteriors and the lighting was dialed in just before rolling, we switched from the neutral setting to SEAL RAW and then recorded on that picture style to give us the ultimate latitude. Our neutral picture style was equivalent to the final look of the film. In theory, it is similiar to a DIT superimposing a final picture look up table on the raw files of a RED One, Sony F35, Sony F23, Panavision Genesis, Arri D21 etc.

Neutral Picture Style

Neutral Picture Style

Getting Brave With -1

-1 Saturation to Desaturate the Reds

This is what works for my lighting and visual style.  Which picture style fits your vision?

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51 Responses to “Picture Style: How Do You Choose?”

  1. Zack McTee says:

    This is definitely a constant headache for me. I was shooting in the super flat ProLost settings and it works well* so long as I’m the one doing the shooting and editing and can control all my own work in post. Sometimes I’m just shooting some stuff to hand off to a client without editing first and if the first thing they see is a super flat image that is soft in color…I’m not sure they’ll understand.

    Now I’ve decided that the smart thing to do is to look at the image on the LCD myself and see how each notch, on each setting dial affects the image. Once I have something that matches my vision, I’ll go with that.

    Greg Connors, or Shane, or anybody else I would love to receive a curated version of the 92 picture styles.

    I appreciate everything you put on your site and I think you are an excellent contributor to this community, I really enjoy that you share your experience but also ask for other people’s opinions.

    *although I did notice adding sharpness in post is definitely adding sharpness to any artifacting that is present from compression.

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